Sunday, 18 November 2012

What is the benefit of EA?

After finish the project of the "Flowers4All", I have gotten a further feeling about EA. This time, I will discuss the benefit of EA.

EA, enterprise architecture is used to have a comprehensive over view on the whole enterprise, and use some EA method and EA framework to analyze the enterprise. Then, find the existing gaps and finally provide solution for future.

I have gotten a presentation demonstrating the benefits of EA. I will cite the presentation and explain it with the project one by one.

This is what I gotton as the benefits of EA. I will explain it in blue.

Primary Enterprise Architecture Benefit Types

The primary benefit types have been classified using the Value Discipline model as a framework:
    • Operating Excellence
    • It could improve the operation of the enterprise by reducing cost and risk. Since EA will provide a better architecture for the whole organization, ift could definitely achieve it. For example, in the project of "Flowers4all". 
      • Reduce Cost
      • EA could reduce cost in the following ways. It could improve the operations and infrastructures of the company, like changing into new servers or importing an ERP system. It could help the organization fix the existing gap to increase efficiency, then reduce the cost. It could also help the organization to get more integration. Like, in the project of "Flowers4all", EA could provide the company to standardize the data format by using the same database. In all, it could help the company to reduce cost by increasing its operations, support & maintenance, workforce planning, project delivery, supply chain communication & integration, etc. 
      • Reduce Risk
      • EA could reduce the risk in the following ways. It could provide an accurate asset valuation. For example, in the project of the "Flowers4all", EA could accurately asset all the valuations existed in the system. Thus, it could give a comprehensive analysis on all the asset existing in the company. Then, make better use of the legacy system and update to new ones. It could also provide a risk analysis. For example, in the "Flowers4all", it could help the system to analyze the risk existing and provide a useful solution to provide it in the future. Thus, reduce risk. 
    • Product Leadership
    • EA could increase the product leadership by increasing its revenue. The organization will get a better revenue with a better business. And that should be thanks to EA.
      • Increase Revenue
      • EA could increase revenue in the following ways. 1, better investment portfolio planning. EA could provide a better plan thus allows a better structure and better modeling. Thus, the portfolio plan will be changed. Time to market will be reduced, and the company will get a better product & service innovation. Thus, the company will get a better revenue level. 
    • Customer Intimacy
    • EA could increase customer intimacy by enabling better customer experience, enhancing reputation and ameliorating lifetime value of customer. 
      • Better Customer Experience
      • EA could help company to integrate the multi-channel experience. Thus, the efficiency will greatly be increased, so is the customer experience because they need less time for operation. For example, in the project of "Flowers4all", EA helps the company to integrate its business line by fixing its existing gaps. Thus, the customer will enjoy a better experience. 
      • Enhanced Reputation
      • EA could help organizations to increase their reputation by providing better service and support to customers. Thus, the company will win more customers in the market. For example in the project of "Flowers4all", after all businesses in "Flowers4all" become better, they will provide better service to customers, thus get better reputation and win more customers. 
      • Better Lifetime Value of Customer
      • After all the technological and management improvement are applied, the company will have a better technology effectiveness and more consistent communication. Thus, the customers will get a better lifetime value.

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